Improved targeted outdoor advertising based on geotagged social media data
نویسندگان
چکیده
منابع مشابه
Improved targeted outdoor advertising based on geotagged social media data
With as many as 4 million passenger journeys within the London Underground system every weekday, the advertisement spaces across the stations hold considerable potential. However, the planning of specific advertisements across time and space is difficult to optimize as little is known about passers-by. Therefore, in order to generate detailed and quantifiable spatio-temporal information which i...
متن کاملTargeted Out-door Advertising Using Geo-Social Media Data
Exploring new techniques of targeted advertising across public spaces has attracted considerable attention. This research demonstrates a novel way of identifying suitable location and time for targeted advertising using geo-social media, by using London Underground stations as case study. The number of target users are estimated by integrating the passenger counts data and topic of interests fr...
متن کاملGeosocial Search: Finding Places based on Geotagged Social-Media Posts
Geographic search—where the user provides keywords and receives relevant locations depicted on a map—is a popular web application. Typically, such search is based on static geographic data. However, the abundant geotagged posts in microblogs such as Twitter and in social networks like Instagram, provide contemporary information that can be used to support geosocial search—geographic search base...
متن کاملA context-aware personalized travel recommendation system based on geotagged social media data mining
A context-aware personalized travel recommendation system based on geotagged social media data mining Abdul Majid a , Ling Chen a , Gencai Chen a , Hamid Turab Mirza a , Ibrar Hussain a & John Woodward b a College of Computer Science, Zhejiang University, 38 Zheda Road, Hangzhou, 310027, PR China b School of Computer Science, The University of Nottingham Ningbo China, Ningbo, 315100, PR China P...
متن کاملContext-Aware Location Recommendation Using Geotagged Photos in Social Media
Recently, the increasing availability of digital cameras and the rapid advances in social media have led to the accumulation of a large number of geotagged photos, which may reflect people’s travel experiences in different cities and can be used to generate location recommendations for tourists. Research on this aspect mainly focused on providing personalized recommendations matching a tourist’...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Annals of GIS
سال: 2017
ISSN: 1947-5683,1947-5691
DOI: 10.1080/19475683.2017.1382571